“I’m confused. What’s more important to include in a resume: an objective or a summary? Is it better to include references or say they’re available upon request? Is it smarter to name prominent people (I know a few) as my references or list people who really know me? It is wiser to include all my years of experience or just my best years?”
No wonder you’re confused, you’re all options and no answers. Let’s sort through the possibilities one at a time.
Include an objective. It’s the lead story on your resume. It states the name of the job you seek. You don’t need to include a summary. It’s redundant: your resume is a summary.
Don’t attach a list of references to your resume. If you’re asked to provide references, immediately comply, and just as quickly, call your references with a heads-up description of the job you’re seeking, the name of the company, and the person likely to call.
About those references who just happen to be “prominent people”: Include them if you have reported directly to them, they valued your work, and they agreed to serve as references for you. Employers are interested in your skill sets and strengths; what you’ve accomplished that is relevant to what they need you to do for them. Your most effective references are those best suited to realistically describe your abilities: when, where, and under what circumstances you’ve been successful. Your least effective references are those who don’t have first hand knowledge of your abilities but support your candidacy as a personal or professional favor. Before providing names, be sure you have your references’ permission; be sure they fully understand the job you seek and are supportive of your ability to get it done.
When writing a resume, should you include all your years or your best years? Like them or not, highlight the last fifteen years of your work experience, focus on your most recent responsibilities and bullet point and quantify your accomplishments. No matter how memorable your earlier achievements, they’re history to a prospective employer. State them but don’t elaborate upon them.
“Should my objective be specific or general? And which resume format is better, the reverse chronological or the functional?”
Be specific when responding to a posting or want ad and be sure that your experience and your accomplishments warrant your application.
There are three types of resumes: Chronological, Functional, and Targeted. Chronological resumes begin with your most recent work history, and in reverse order highlight up to fifteen years of work experience. Functional resumes focus on skills and strengths rather than chronology. Targeted resumes are customized and highlight specific experiences relevant to the job to which you are applying. Employers prefer targeted/reverse chronological resumes because they clearly present what you’ve done, when you’ve done it and how successful you were at it.
“Should I follow up with employers after I’ve forwarded my resume or wait to hear from them? Should I follow up with employers after I’ve interviewed or wait to hear from them? And what should I say?”
If employers have requested your resume it’s appropriate to call and confirm they have received it; to ask if they need additional information and to answer any preliminary questions they may have of you.
It is appropriate to follow an interview with a call thanking employers for the opportunity to meet, to reinforce your interest in the job, and to ask if there are any additional questions they have of you or information they need from you. One good follow up call and you’re a strategist. More than one and you’re a nuisance.