In Made to Stick, Chip and Dan Health tell us that memorable stories, stories that stick, are simple, unexpected, concrete, credible, and emotional. The Heath brothers may not have consciously applied that perspective to the art of interviewing, but its well worth the effort. An interview that works is memorable. It is complexity simplified; a conversation between equals that is grounded by unexpected clarity and purpose. It’s concrete; the speaker succinctly describing a learning experience in Continue reading →